Get Digital
Digital marketing seminars by Gorilla 76 and Evolve Digital Labs

Recap in our own words

We want to whole-heartedly thank everyone who supported us, attended the event, contributed to the digital conversation on Twitter, and supplied us with rich feedback. Without you, this event would not have been possible. It certainly wouldn’t have been a success. We are happy to have formed many new relationships and strengthened existing ones. Hopefully you were able to meet some new faces as well.

 

What made Get Digital victorious is more than the valuable content that was shared from the stage. In my opinion, the reason Get Digital’s attendees left with the know-how that they did is mainly due to the copious amount of passion that seeped out of the speakers. The presenters were practically glowing with excitement, and not just because they were standing in a spotlight. It was clear to everyone how prevalent and electrifying this industry is. When the speakers are that eager to share about an industry that they respect and admire, the audience feeds off that passion and actually learns a few things.

 

The seminar kicked of with Derek Mabie of Evolve Digital Labs, who spoke of what it really means to Get Digital and how the different strategies, when implemented together, can fortify your overall success in the digital realm. He elaborated on paid search, since this approach is often misunderstood. Derek showed us how it can be possible to create a successful Pay-Per-Click campaign; it requires testing on a small scale, spreading your budget to search engines beyond just Google, and carefully monitoring successes or failures along the way.

 

Jon Franko of Gorilla 76 followed Derek with a presentation that everyone needed to hear. He explained to the audience that the quality and consistency of content on your site, blog, and social media accounts is extremely crucial for accumulating and maintaining brand loyalists. Jon provided a great deal of information regarding the different methods to go about creating good content and how to share it. Content is king, after all, and according to the #GetDigital stream on Twitter, the audience completely agreed.

 

After a tasty lunch, we congregated again in the theater to hear Jenn Cloud speak of her experience as the Young and Free representative in St. Louis. This brand, which is an affiliate of Vantage Credit Union, has awarded Jenn the responsibility of reaching out to the 25-and-under crowd of the St. Louis Metropolitan area. Jenn is challenged to utilize nearly every social media outlet, create and upload videos, and share freebies with the people she meets while cruising in her boldly-branded Nissan Cube. Jenn discussed what it takes to successfully reach an audience. As graduates of her How to Have a Conversation: 101 class, the Get Digital audience is prepared to face our targeted demographics with a new confidence and a few integrated marketing strategies in mind.

 

After a quick Q & A session, it was time for Chris Reimer to replace Jenn on stage. Mr. Reimer is very well known around St. Louis and specifically on the Twittersphere, where he has acquired a following of more than 55,000 for his handle, @RizzoTees. Chris shared with us a case study of the power of social media. Through very close monitoring, constant availability on more than 17 channels of communication, and immediate engagement, Chris and his team were able to prevent a historical St. Louis bakery from closing its doors forever. All it really took was a commitment to a cause. The rest of the work just fell into place.

 

Brad Hogenmiller spoke of the importance of influence. He showed a useful tool, STL Index, which uses a secret algorithm to define and monitor who in St. Louis is considered to be the most influential. Through use of tools like these, you can discover what’s being said and who is doing the talking.

 

To give us a break from social media, Derek once again took the stage to talk about Search Engine Optimization. He discussed both white and black hat methods, strongly encouraging everyone to avoid the unethical (and ineffective) black hat methods of SEO, such as link buying. Derek wrapped up by discussing the challenges he has faced during the launch of his company’s new site.

 

To complete the circle, Joe Sullivan of Gorilla 76 presented some radical solutions to monitoring your success online. Through useful tools, many of them free, you can follow the success of your website, social media and paid search campaigns along the way. There are even ways to set specific goals for yourself and observe the progress. Arguably the most beneficial factor of “getting digital” is having the ability to monitor activity and see instantaneous feedback.

 

We hope you enjoy the materials uploaded to your snazzy Get Digital zip drives. They will help you retain the information that you willingly (and wisely) immersed yourself in last week. We would appreciate any and all feedback of your Get Digital experience. Thank you for coming and stay in touch!

Let’s chat

Interested in learning more about GetDigital?

Email info@getdigitalseminars.com or call Ashley Hamilton at (314) 260-7455 with any questions you might have. We’re here to help.