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How to find your brand’s online voice

You can type, but that doesn’t mean you can write effectively online. If design programs were as easy to learn as Microsoft Word, every Tom, Dick and Harry would think they could design. But anyone with half a brain (especially those blessed with the right half) will tell you that effective writing (and design) is […]

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Get what you pay for. Know what you’re buying.

Like any investment in business, you need to know what you are investing in and why. Yet people take on the challenge of online marketing with uncertainty and lack of control. Companies that specialize in selling ad space have emerged to take full advantage of the chaos in the search engines. While I fully understand […]

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Ever heard of LiquidSpace?

We hadn’t either. But we’re excited to learn about it. LiquidSpace is an app that helps you “find or share a great space to work now.” In today’s digital world, full of freelancers and employees on-the-go, this is a welcome relief, a leftover donut to the guy who forgot lunch (sorry, it’s lunchtime – actually, well past […]

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Twitter Twisdom

Whether you’ve been using Twitter since Justin Bieber was in diapers, or you’ve been avoiding it at all costs, I think it’s time for us to collectively nod in agreement that the social media site is powerful and useful. When it’s used correctly, that is. This late in the game, it can be difficult to understand what steps […]

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Selling digital to the boss man

“I just don’t think it’s relevant,” says CEO Phil N. Thablank. Well, if it’s digital marketing you’re talking about Mr. Thablank, you’re wrong. Dead friggin’ wrong. It’s relevant. And millions of web users a day say so. But, that might not be enough to convince the shrewd Mr. Thablank when it comes to best building […]

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