Get Digital
Digital marketing seminars by Gorilla 76 and Evolve Digital Labs

Brad Hogenmiller on winning friends and influencing people

11/02/11 by Brad Hogenmiller of STL Index and Infuz.

Brad HogenmillerHave you ever bought a product because your neighbor was talking about it? How about a restaurant? Ever look something up online because you overheard a stranger raving about it? How often are the things we do and the places we do them influenced by others? We make decisions based on our relationships. We choose our actions because of our connections. We build our lives through our influences.

For both marketers and consumers, influence is everywhere. In the connected world we live in, influence is always at our door. If we can understand what creates influence, can we harness it? Can we measure it? In the online world, can we determine our actions by the actions of our networks?

STL Index is a step forward in analyzing digital influence at a local level. For years we’ve monitored the social patterns behind the users of Twitter in St. Louis. Through observation of over 800,000 twitter users, we’re able to provide a snapshot of your online world and allow you to share what we’ve learned with others. STL Index is not a popularity contest. It is not a measure of volume. It’s simply an exploration of Twitter influence within the metro area.

Join us at Get Digital as we explore the roots of STL Index and why it matters to consumers and digital marketers alike.

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