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We’ve spent some time revisiting last year’s Get Digital seminar, focusing on the individual presentations. Derek concluded the day with a solid overview of PPC – that’s pay-per-click for those of you who are unfamiliar with the term. The process by which Google sorts through the different web pages to find solutions to queries [...]Keep reading.
Earlier we published a video summary of Derek’s “Making the Plan” presentation at Get Digital. This post is a continuation of that recap. Following a Q&A session, Derek started his Search segment by explaining the difference between “black hat” and “white hat” SEO techniques. It’s pretty simple: “black hat” SEO is quick, easy, and short-lived. [...]Keep reading.
It’s hard to believe that it’s already been four months since Get Digital 2 in November. As you’ll recall, Evolve Digital Labs and Gorilla 76 teamed up to produce the second ever Get Digital seminar in St. Louis, MO. Derek, the first presenter, emphasized how crucial it is to designate a manageable starting point. It’s [...]Keep reading.
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